I’m Zach Goodwin, Executive
Creative Director at ISL— a modern,
full-service digital agency in
Washington, DC.
I'm Zach Goodwin, Executive Creative Director at ISL— a modern, full-service digital agency in Washington, DC.

When I joined ISL in 2008 as a partner, there were just three of us working out of a two-bedroom apartment. We grew ISL to 87 employees and $13m in annual revenue, and in 2016 sold the agency to WPP. Over the last decade, I’ve run a multi-disciplinary creative team with as many as 23 creatives at a time. A bunch of us were designers, art directors and copywriters — but we’ve had industrial designers and DPs on the team just as often. By my last count I’ve personally hired 63 creatives.

ISL grew by winning pitches. I’ve led the company through agency-redefining AOR pitches for Volkswagen, Boston Beer Company and Kroger and too many projects to count. More than a few times, I’ve also had the responsibility of letting team members go. I’ve led the team and agency through boom times and its significantly-less-fun opposite.

My work usually takes three forms: content, experiential or interactive. Most of our best campaigns, I think, touch all three. You can see that in our Cannes-winning experiential campaign for NBC Universal’s Mr Robot” or our work on Lockheed Martin’s “Field Trip to Mars” — the single most winning campaign at Cannes in 2016 — that introduced the next generation of STEM students to the world’s first-ever “group VR experience.”

Zach Goodwin looking serious.

Whether we’re creating devices to connect fans and celebrities for Facebook, transporting kids to Mars on a magic bus for Lockheed Martin, building an internet connected escape room for Dell EMC, or helping NBC Universal launch new hit shows — we’re constantly pushing the boundaries of what’s possible.

12 years of work expressed as 9 bullet points.

  • Grew the agency from 3 to 87 employees and $13m in revenue

  • In 2018, directly oversaw $6m in creative work (about 60% of which was project work)

  • Managed a creative department as large as 23. Currently managing a team of 15 with an emphasis on content, experiential and interactive

  • Pitched and led Social AOR accounts for Volkswagen, Kroger, Boston Beer Company and Prestige Brands (Luden’s, Dramamine, Clear Eyes, Monistat)

  • ISL was an AdAge Small Agency of Year in 2014 and 2016

  • Awarded a Bronze Cannes Lion for NBC Universal’s Mr. Robot launch campaign, an experiential activation built around Twitch

  • Awarded 19 Cannes Lions for Lockheed Martin’s “Field Trip to Mars,” the world’s first group VR experience

  • Cannes, Clio, D&AD, One Show, Shorty, Webby, ADDY and Awwwards winner

  • Not afraid of much